Privacy & your data

Privacy & your data

Last updated 26 September 2026

GrowKit helps you find and book beauty services. To show you the right salons, barbers and offers, we use some information about how you use the app. This page explains what we collect and why, in plain language. It follows the Kenya Data Protection Act, 2019. Read it together with our Terms & Conditions.

1. What we collect

Account details: your name, email, phone number, and whether you book services or run a business.

Activity in the app: what you search for, which businesses, services and posts you view, like, save or share, how long you watch videos, and the ads you see or tap.

Location: your approximate location when you allow it, so we can show businesses near you and work out delivery for shop orders. We never track your location in the background.

Bookings and orders: the services you book, when, and how you paid. We don't store your card or M-Pesa PIN — our payment partner handles those.

Device and time information: the type of device and browser you use and when you're active. This helps us keep your account safe and show things at the right time.

2. How we use it

Recommendations: we rank businesses and services by what fits you — the categories you like, your usual price range, and how close they are.

Your feed: videos and posts you watch longer or engage with help decide what appears next.

Ads and offers: businesses can pay to promote themselves. We choose which promotions to show you based on your interests and location. We never give advertisers your personal details.

Safety: we use activity patterns to spot fraud, fake bookings and banned content.

Improving GrowKit: we look at combined, anonymous trends, like which categories are popular in which areas.

3. What we never do

We never sell your personal information.

We never share your phone number or email with businesses you haven't booked with.

WhatsApp marketing messages from a business are only sent after you give that business your permission, and you can say no at any time.

4. Who else sees it

Businesses you book with see your name, phone number and booking details so they can serve you.

Service providers that help us run the app — payments, hosting, maps and messaging — only get what they need to do their job.

We share information with authorities only when the law requires it.

5. How long we keep it

We keep account and booking records while your account is open and for as long as tax and payment laws require. Detailed activity data is kept for up to 24 months and then deleted or made anonymous.

6. Your choices and rights

You can see, correct or delete your personal information, object to personalised ads, or withdraw your consent at any time. Contact support in the app to do any of these.

If you withdraw consent, GrowKit still works, but recommendations and offers will be less relevant to you.

You can switch location off in your phone settings whenever you like.

7. Security

Your data is encrypted while it travels to and from our servers, access is strictly limited, and money movements are recorded in a ledger that can be audited.

Questions? Contact GrowKit support from the Help section of the app.